Realtor Agents

SUMMARY

Attached are the recommendations for the development of a virtual assistant handbook for realtors. The recommendations consist of five major sections and practical step-by-step procedures for creating a Facebook Fan Page and managing a WordPress blog. The recommendations also include information about managing an online social media marketing campaign and monetizing company websites, all tasks the Virtual Assistant would be responsible for in terms of providing back office support. The purpose of the eBook is to provide a handbook that allows real estate agents to teach and train their VAs on how to provide both general back office support and on how to initiate and manage online marketing campaigns for real estate properties.

LEARNING OBJECTIVES

Develop a working knowledge of social media networking and social media marketing terminology.
Review two types of marketing packets.
Review types of listing presentations.
Create and develop a Listing Coordination Plan.
Initiate and maintain a WordPress blogging site.
Initiate, conduct, and maintain an Internet marketing campaign.
Manage and link online social media accounts.
Generate traffic and e-Marketing reports.
Develop a marketing research program by conducting web research.
Manage an SEO advertising program.
Review social media advertising terminology.
Generate online web traffic.
Create a backlink.
Create an e-Marketing Campaign.
Create a Facebook Fan Page.
Create Google advertising accounts.
Monetize websites.
Develop and maintain standard real estate documents.

IN THIS EBOOK

I. Working Knowledge

A. Social Media Networking (SMN)
1. Facebook
2. Twitter
3. LinkedIn
4. Google Plus

B. Social Media Marketing (SMM)
1. Delicious
2. Digg
3. YouTube
4. Blogs/Forums

C. Buyer/Seller Marketing Packets
1. Seller's Marketing Packet
2. Buyer's Marketing Packet
3. Document Preparation

D. Listing Preparation

E. Listing Coordination

II. WordPress Content Management

A. Maintaining an Existing Site

B. Initiating a WordPress Site

1. Signing Up

2. The Dashboard
a. Settings
b. Tools
c. Users
d. Appearance
e. Pages
f. Posts

III. Web Traffic and Internet Marketing

A. Developing a Marketing Strategy and Implementation

B. Conducting Web Research

C. Managing an SEO Advertising Program
1. Understanding PPC
2. Understanding CPC
3. Creating an AdWords Campaign
4. Generating Online Traffic
5. Creating an e-Marketing Campaign
6. Creating a Facebook Fan Page
7. Creating Google Accounts
8. Monetizing the Website(s)
9. Analyzing and Reporting Data

IV. Summary of Duties and Responsibilities

V. Note on Working Attitudes